WE’VE GOT YOU COVERED
From strategy and scripting to shoot and seamless post-production, we create campaigns that resonate and convert with a compelling call-to-action.
OUR
METHOD
At Anacapa we specialize in the emerging field of Connected TV (CTV) advertising.
By combining our unique creative with the data driven performance native to Connected TV, we deliver high-impact, personalized campaigns that harness the expansive reach and precise targeting capabilities of CTV.
THE POWER OF CTV ADVERTISING
-CTV advertising is the delivery of video advertisements through streaming platforms on internet-connected devices, such as smart TVs, gaming consoles, or streaming sticks, offering precise audience targeting and measurable performance.
-Precision Targeting: Engage your ideal audience through their specific interests and viewing habits, ensuring your message resonates.
-Cost-Effective Solutions: Our budget-friendly options deliver superior return on investment, making your advertising dollars work harder.
-Interactive & Measurable Results: With advanced engagement and analytics tools, we offer insights that help refine and optimize your advertising strategy.
-Geographic: We target areas relevant to the client’s market.
-Demographics: Creative designed to align with client’s target audience.
SELECTED SUPPLY PARTNERS
THE 'CONNECTION' IS REAL
• "TV 2.0: Driving measurable business outcomes." (SOURCE LINK – The Drum)
• "In 2024, connected TV penetration in the United States hit a record level, with 88 percent of households having at least one internet-enabled TV device" (SOURCE LINK – MNTN Research)
• "Recent data indicates that there were 56.8 million millennial connected TV users in the U.S., with estimates predicting this will grow to 62.6 million by 2025."(SOURCE LINK – Statista)
• “US CTV Ad spending Grew by $8 billion in the last Two Years.”(SOURCE LINK- MNTN research)
• “The right Context and Tone in CTV Ads can Boost Brand Impact 82%.” (SOURCE LINK – IAS)
STANDARD DELIVERABLES PACKAGE
CTV & OTT PRIMARY ASSETS:
1x 30sec – 16:9 Commercial (Primary Asset): A/B versions
Showcases your unique selling points. Strong CTA
Captivating visuals, a clear call-to-action, and branding.
1x 15sec -16:9 Cut-down Version: A/B versions
A condensed version of the 30-second spot, optimized for buys with shorter ad duration.
SOCIAL MEDIA VERTICALS
1x 15sec Video verticals – A/B Versions
4x 5-10sec video verticals – Very short edits or single shots for reels/stories.
Optimized for platforms like Instagram Reels, TikTok, and YouTube Shorts.
STEPS TO LAUNCH YOUR CTV CAMPAIGN!